Why Gen Z Travelers Are Ditching Big-Brand Hotels
In the ever-evolving landscape of travel and hospitality , one trend stands out clearly: Generation Z—those born between the mid-1990s and early 2010s—are turning away from traditional big-brand hotels. Instead, they’re seeking personalized, authentic, and meaningful experiences , often choosing boutique accommodations, local stays, or even unconventional lodging options over well-established hotel chains. But why are Gen Z travelers —now coming into their prime travel years—so intent on redefining the hospitality scene? What are they looking for that traditional hotels fail to offer? And what does this mean for destinations like Iowa, where both large and small hospitality brands are trying to adapt? Let’s explore the motivations behind this shift, what Gen Z wants in a travel experience, and how local options like hotel suites in Orange City Iowa are aligning more with Gen Z preferences than many may realize. Who Is Gen Z and Why Do They Matter to the Travel Industry? G...